How to Maximize Your Content's Reach on Social Media

                              by John Unger  |  

March 11, 2016

                     

It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube.

The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people.

Here are some ideas to think about, along with "how to" tips and tactics that should help you get your content found.

1. To Share or Not to Share

Understanding Why People Share

Why do you share something you have read on social media? Probably for one of the following reasons:

• You believe that others will want the information: Your mom might like that recipe, a colleague might want to read a post on a new app, etc.
• You care about something and you want others to care about too: When Hurricane Katrina devastated New Orleans, there was a relief fund; you shared because you wanted others to get involved.
• You want to entertain others or provide a bit of inspiration.

John Unger is a writer and blogger based in Manchester, the UK.

Twitter: @johnungerr

Google+: John Unger

Disclaimer: Digital Propeller does Not own this content please give all credit to the original author (John Unger) and site owner (http://www.marketingprofs.com/articles/2016/29512/how-to-maximize-your-contents-reach-on-social-media).